Beth Schurman is a Partner at Herspiegel and an experienced marketing professional with extensive experience in the pharmaceutical industry. Beth has a broad marketing background, including experience in brand development, new product launches, market shaping, and life cycle management. Her strong leadership, attention to detail, and communication skills have earned her the trust and respect of her clients.
Beth expertly blends marketing strategy, innovative thinking, and rigorous structure to establish market-changing strategies and impactful execution for her clients. Clients value her ability to smoothly transition from strategy development and innovation to project management and analytics. Beth has led a variety of projects spanning therapeutic areas, including oncology, rare disease, diabetes, obesity, infectious disease, CNS and trauma.
Prior to her tenure with Herspiegel, Beth gained extensive marketing experience at both Novo Nordisk and Bristol-Meyers Squibb. She was highly involved in product launch, co-promotions, and in-line brand management in retail and hospital markets.
Beth has an MBA with specializations in Marketing and Management from the Stern School of Business at NYU, and a BA in Biochemistry and Molecular Biology from Rutgers University.