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First Connected Device Launch Plan


Health information and digital technologies can help meet today’s pharma and drug treatment challenges, support population health goals, improve the consumer experience, and drive insights into health conditions. This company needed to push forward into uncharted territory with its first connected device launch. This called for organizational and regulatory expertise that Herspiegel could provide.

The Problem

Established a launch excellence process for a company’s first connected device launch where they would be able to optimize device operations and generate insights. The company realized that they needed a firm with a deep understanding not only of digital, but one who understood their business model and revenue cycle

Our Solution

• Evaluated current state of digital health launch
• Leveraged experience for past 70 product launches to draft project approach
• Held US/global alignment workshop to refine approach
• Captured learnings and iterated plan

Value Delivered

Repeatable process for connected device launches moving forward including:

• Strategy and tactical priorities
• Resourcing
• General implementation

Meet the Authors

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Herspiegel is a leading professional services firm helping biotech start-ups and the world’s largest pharmaceutical companies navigate the path from science to brand performance and change patients’ lives. We are committed to using strategic insights from medical to commercial to market access to solve critical problems.