Expertise

Marketing and brand management are at the core of all we do. Our Marketing Excellence practice leverages deep market insights to provide practical solutions for enhancing our client’s brands and portfolios. Going beyond mere strategy recommendations, we actively collaborate with our clients, ensuring the seamless execution of plans from concept to performance tracking.

Our Commercial Team includes seasoned leaders who have led some of the industry’s most successful brands. With extensive experience, we guide our clients through the entire product lifecycle—from launching a new product to addressing competitive entries to managing loss of exclusivity. Our commitment is to deliver consistent, efficient, and measurable results.

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James is a highly accomplished commercial strategist and value creation executive with over 20 years of client and full-service agency and consulting experience. He has been directly responsible for managing brands or servicing clients across a variety of healthcare verticals, including pharmaceuticals, specialty pharmaceuticals and hospital and institutional products. Areas of expertise include strategy development, brand and channel marketing, market access, patient support services and market research methodology. He has a proven record of success developing profitable HCP, payer and patient strategies and solutions.

Meet the Experts

Brian Williams

Senior Vice President, Commercialization

Deb Macaleer

Senior Vice President, Commercialization

Laura Gately

Senior Vice President, Commercialization

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