Meet the Experts

Brian is an SVP Commercial Strategy and Execution and has expertise in Immunology (GI, Rheum, Derm, Lupus), Cardiovascular Metabolics (Hypertension, Heart Failure, Thrombosis and Diabetes). Brian started his career as a hospital pharmacist because he wanted to positively impact patients’ healthcare. Continuing that aspiration, Brian transitioned to a career in the pharmaceutical industry, building experiences with over 30 yrs. in the industry. He has held various roles across several therapeutic and functional areas including Sales Leadership, U.S. and Global Marketing, as well as U.S. Managed Healthcare and Global Market Access. Brian has a BS, Pharmacy, is a Registered Pharmacist, PA and holds an MBA, Marketing.

Thought Leadership

Launch Excellence
- Article: Part 4: Navigating success during a rare disease product launch
  The video outlines best planning, timing, and budgeting practices in rare disease product launches. Watch here.
- Article: Navigating success during a rare disease product launch
  In this video, experts Kapil Raina, Chris Zealey, and Brian Williams, explore insights on successfully launching products in rare disease markets.
- Article: Part 3: Navigating success during a rare disease product launch
  The video outlines key success factors in rare disease markets through the five P's: People, Product, Payers, Promotion, and Placement. Watch here.
- Article: Part 2: Navigating success during a rare disease product launch
  Gain insights from Chief Commercial Officers on launching in the rare disease market. Watch here.
- Article: Part 1: Navigating success during a rare disease product launch
  Explore the rare disease landscape, focusing on patients' diagnostic and treatment challenges, competitive dynamics, and tailored launch strategies.
- Article: The Importance of Building a Strong Portfolio of Products with Co-Positioning
  Maximize portfolio impact! Learn key co-positioning strategies for products in our latest whitepaper. Boost performance now.
- White Paper: Creating Clear Co-positioning Lanes
  Maximize your portfolio's impact with our guide on effective co-positioning strategies for healthcare products. Elevate your launch now.
Marketing Excellence
- Article: The Importance of Building a Strong Portfolio of Products with Co-Positioning
  Maximize portfolio impact! Learn key co-positioning strategies for products in our latest whitepaper. Boost performance now.
- White Paper: Creating Clear Co-positioning Lanes
  Maximize your portfolio's impact with our guide on effective co-positioning strategies for healthcare products. Elevate your launch now.
- White Paper: Death by a Thousand Tactics
  Avoid marketing overload! Learn to craft focused, impactful brand plans with deep customer insights. Dive into our guide for clarity now.