Articles

Master drug launch success! Herspiegel shares 4-part blog series on de-risking launch plans. Tap into our go-to-market model now.
Transform patient outcomes with effective support programs. Learn how to create impactful adherence strategies—start now!
Discover cell & gene therapy launch secrets with Beth Schurman & Kate Reedy on Herspiegel Conversations. Watch now.
Explore 5 key strategies the Build Back Better Act employs to cut drug costs. Essential insights for pharma strategy. Click to learn more.

Case Studies

Our client, a mid-sized biopharmaceutical company, aimed to introduce a new asset into the highly competitive Parkinson's disease category. Read the case study.
Leading biotech engaged Herspiegel for critical oncology drug launch in a competitive market, showcasing a dedicated, innovative approach.
Join our journey in guiding an oncology start-up towards successful first product launch with expert strategies. Discover our impact.
Maximize your biopharma product's commercial success! Discover how Herspiegel's refined development process can drive market results. Learn more now

White Papers

Revamp your pharma patient services with our top 5 strategies. Elevate care & outcomes. Get the whitepaper now.
Navigate your start-up's first pharma launch with confidence! Discover 4 key success factors in our guide. Start excelling today.
Maximize your portfolio's impact with our guide on effective co-positioning strategies for healthcare products. Elevate your launch now.
Navigate market access complexities for launch success with key trends and insights. Elevate your strategy – Read our report now.

All Resources

Explore scalable direct-to-patient (DTP) models that improve affordability, time-to-therapy, and patient engagement with a strategic, data-driven approach. Read here.
Discover the evolution of direct-to-patient distribution models, which modernize patient access, affordability, and engagement. Read here.
Discover seven strategic lessons to strengthen your Joint Clinical Assessment (JCA) dossier. Read here.
How early modeling and scenario analysis guide pricing potential and HTA strategy to support access decisions and evidence planning. Read here.
Learn to succeed in HTA submissions for rare disease therapies through critical appraisals, modeling, stakeholder validation, and agility. Read here.
We develop global value propositions by conducting payer research, gap analyses, and targeted literature reviews. Read here.
We specialize in updating and adapting economic models to ensure they align with current data and address the needs of stakeholders. Read here.
Global price targeting means setting early price and reimbursement expectations by analyzing competitors, payers, and access landscapes. Read here.
The UK’s VPAG is more than a cost-control tool; it can become a model for global medicines access. Read here.
Learn the key steps to JCA readiness. Anticipate PICO scenarios, align evidence with EU HTA, and accelerate market access success. Read here.
In July 2025, the Italian Medicines Agency (AIFA) revised its drug innovativeness criteria, ending “conditional” status and prioritizing rare and ultra-rare diseases. Read here.
Discover how Most Favored Nation (MFN) policy impacts U.S. drug pricing and market access in 2025, from CMS enforcement to launch planning. Get the whitepaper now.
A mid-size pharmaceutical company partnered with Herspiegel to establish a standing council of 30 patient advocates. This long-term engagement infused patient insights into strategic planning, enhancing relevance and trust across key functions. Read here.
President Trump’s July 31st letter creates a rising imperative that cannot be ignored. Learn more about the notable escalations and expansions.
At ISMPP 2025, a clear imperative emerged: the future of medical publications reporting must be more inclusive, accessible, and patient-centered. Read the article here.
Artificial intelligence (AI) is rapidly influencing the future of medical publication development. Read about our findings in this article.
Herspiegel’s Playbook for Navigating Loss of Exclusivity Through Commercial Levers provides pharmaceutical leaders with a comprehensive framework to address LOE strategically. Get the whitepaper now.
Patient Support Programs (PSPs) have become essential in bridging the gap between pharmaceutical companies and patients, ensuring access, affordability, and adherence to therapies. Get the whitepaper now.
We helped our client update their primary endpoint (the CGI-I subscale) for their planned Phase III clinical study.
We helped our client communicate key information about their portfolio and technology to help resonate with investors and support funding efforts. Read case study here.
We helped a client’s brand team improve patient adherence by mapping their access journey and identifying barriers and facilitators to patient access. Read the case study.
We helped a client’s brand team improve patient adherence by mapping their access journey and identifying barriers and facilitators to patient access. Read the case study.
We leveraged our launch expertise to facilitate a simulated launch to identify high risk areas and develop mitigation plans. Read the case study.
Looking ahead in 2025, it is crucial to navigate evolving regulatory environments, shifting patient needs, and rapid technological advancements.
We helped our client streamline operations, reduce enrollment errors, and accelerate turnaround times. Read the case study.
We resolved specialty pharmacy inconsistencies and streamlined HUB-SP coordination to ensure a seamless patient experience. Read the case study.
Discover how closing process gaps ensures compliance and aligns with industry standards. Read the case study.
See how streamlining enrollment improves patient onboarding and access to therapy. Read the case study.
Experts Ryan Subhan and Emily Phillips highlight early planning, market education, and overcoming challenges in launching rare disease therapies. Watch now.
This video highlights the challenges of launching an expensive therapy for a rare disease, focusing on partnerships, planning, and tailored care. Watch now.
The video highlights the crucial role of advocacy groups and the importance of early, strategic planning for successfully launching rare disease treatments. Watch now.
The video outlines best planning, timing, and budgeting practices in rare disease product launches. Watch here.
In this video, experts Kapil Raina, Chris Zealey, and Brian Williams, explore insights on successfully launching products in rare disease markets.
The video outlines key success factors in rare disease markets through the five P's: People, Product, Payers, Promotion, and Placement. Watch here.
Gain insights from Chief Commercial Officers on launching in the rare disease market. Watch here.
Our client was approaching the launch of a new product for treatment of a mental health disorder. Despite promising trial data, successful adoption of their therapy would be challenging for a number of reasons. Read the case study.
Discover how we assisted our client in positioning their therapy for optimal impact in the evolving landscape of steroid reduction and global treatment strategies.
Explore how we analyzed and refined our client's drug positioning across multiple indications to ensure market alignment and strategic coherence. Read the case study.
Our client aimed to apply a proven molecule to a new neurological disorder. We helped create a compelling narrative and cost-effective strategy to boost ROI. Read the case study.
Learn how we guided our client through early-stage clinical trials and competitive pressures to craft a compelling scientific narrative. Read the case study.
Learn how we navigated the challenges of launching a novel treatment in a rare hematologic disease to position our client's drug as a potential new standard of care. Read the full case study.
We helped our major pharmaceutical client equip it organization to offer value-based contracts to support access for a new specialty drug. Read the case study.
Discover how our tailored reimbursement strategy propelled a small biotech's innovative ophthalmic product to exceed launch forecasts by 60% in patient treatment.
We helped a biopharma company design a compelling payer value story presentation for its new auto-immune product
We partnered with our client to establish a narrative that increased availability results in improvements in health outcomes and downstream cost savings. Read the case study.
We helped a client’s new product team plan their US and EU access strategies for a novel compound with potential in both rare and more common respiratory conditions. Read the case study.
Essential Strategies for Manufacturers to Adapt Financially and Operationally Amidst Evolving Regulatory Landscapes and Market Pressures. Read the article to find out more.
The Centers for Medicare & Medicaid Services (CMS) just announced the first set of drugs and biologics for price negotiations to be effective 2026. Read the article to find out more.
Explore the rare disease landscape, focusing on patients' diagnostic and treatment challenges, competitive dynamics, and tailored launch strategies.
We helped a clinical-stage genetic medicine company enhance their manuscript and figures to meet the high standards of a top scientific journal. Discover how our targeted narrative refinement and figure enhancement led to their research being featured in a prestigious journal with an impact factor of 4.6.