Early Commercialization for Oncology Start-Up


Our client, an oncology biotech start-up, expected top-line results for their first product launch. Given how critical it was to get the commercialization of this asset right, the client team partnered with Herspiegel Consulting to determine requirements for successful commercialization, identify gaps in existing plans, and prepare a refined strategy.

The Problem

A start-up oncology company commercializing their first asset required a commercial & market access partner to help:
• Understand the market landscape
• Build a go-to-market strategy
• Support path to market


Our Solution

• Analyzed the market & competitive landscape to inform brand strategies
• Developed product vision, positioning, & brand strategic map
• Built go-to-market roadmap
• Created detailed launch planning document
• Identified & onboarded partner organizations
• Supported long-term implementation

Oncology Start-up

Value Delivered

• Supported initial commercialization and commercial team scaling toward the company’s first launch
• Delivered a process for planning and commercial thinking allowing the company to remain agile and adapt to new challenges or opportunities