Building a linear and cohesive brand plan
Teams often overcomplicate marketing plans and focus on the breadth of individual tactics over depth of insight. Often it would be best to narrow the focus, based on a richer understanding of what’s most valuable to customers, in order to execute fewer, but more differentiating and impactful tactics that drive the desired customer behavior and brand performance.
Death by a Thousand Tactics
Download the paper to learn how to align strategic initiatives with critical success factors to drive brand performance.
A cohesive brand plan ensures the resources and services developed ultimately satisfy the unmet customer needs, drive the desired customer behaviors and address the negative customer perceptions that market research and customer insights have uncovered. Download this paper to find best practices to keep your brand planning from wasting resources and time.
"*" indicates required fields
