A prominent pharmaceutical company launching its first to market gene therapy in a rare disease was seeking to enhance its market position and reimbursement approach.
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Our data, analytics, and insights services, powered by our proprietary Adivo platform, delivers insights for rare disease and specialty markets where others cannot. With 50% direct capture across all channels and segments in up to 50 countries, our robust platform offers unparallel granularity, tracking KPIs like patient demographics, volumes, prices, and brand switches.
Our own data collection platform collects data directly from prescribers and purchasers, providing deep therapeutic knowledge and strategic recommendations that drive informed decision-making and success in complex market landscapes.
Founder And CEO
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James is a highly accomplished commercial strategist and value creation executive with over 20 years of client and full-service agency and consulting experience. He has been directly responsible for managing brands or servicing clients across a variety of healthcare verticals, including pharmaceuticals, specialty pharmaceuticals and hospital and institutional products. Areas of expertise include strategy development, brand and channel marketing, market access, patient support services and market research methodology. He has a proven record of success developing profitable HCP, payer and patient strategies and solutions.
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General Manager, Sr. Partner
Principal
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