Resources

Meet the Authors

Laura Gately

Senior Vice President, Commercialization

Launching Life Science Brands: A Conversation with Experts on Commercial Readiness (VIDEO)

UNLOCK YOUR COMMERCIAL POTENTIAL

In this video conversation with commercial experts from Herspiegel you’ll learn how considering commercial viability early in the development process can significantly improve the launch success of new drugs by pharmaceutical and biotech companies. 

You will hear from Santosh Naik, a partner here at Herspiegel and leader of Herspiegel Launch Excellence Practice and Laura Gately who is part of the Commercialization Team that works with clients to commercialize life science brands at any point in the product life cycle. 

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Market Access Trends for Launch Success

In this report you will find information on external factors and internal capabilities that drive success for Manufacturers launching their products in this challenging Market Access environment.

Video Summary

There are four parts to this Commercial Conversation video about Launching Life Science Brands. 

Part 1: Value of Phase 2 Commercial Perspective for Drug Development

The conversation starts with the advantages of incorporating commercial input during Phase 2 of drug development. You’ll discover how this can influence the design of clinical trials, integrate the patient voice, and ultimately make your product more appealing to the target market.

Part 2: Creating Credible Forecasts for Drug Development

Santosh and Laura discuss the importance of creating credible forecasts to secure funding and make sound strategic decisions. You’ll learn how to leverage primary and secondary research to build robust forecasts and stay ahead of the curve with the latest trends in market shaping efforts.

Part 3: Leveraging a Proven Framework in the Drug Launch Process

This section explores a proven framework for strategic planning in the pharmaceutical and biotech industries. You’ll gain insights on how to ask key business questions, gather necessary information, and use a framework to ensure a cohesive commercial strategy that integrates different departments.

Part 4: Finding an Experienced Strategic Partner for Commercial Drug Launch

Finally Laura and Santosh explore the benefits of partnering with an experienced strategic consultant and the significant role a partner can play for companies launching their first product. You’ll learn how a partner can help you stay organized, provide valuable external expertise, and keep you informed about the latest industry trends. 

Market Access Trends for Launch Success

In this report you will find information on external factors and internal capabilities that drive success for Manufacturers launching their products in this challenging Market Access environment:

1. External Factors:

  • Payer trends
  • Competitor trends
  • Policy trends

2. Internal Capabilities:

  • Alignment of internal stakeholders
  • Objective & comprehensive understanding of Market Access environment
  • Understand & prepare for the evolving complexity of stakeholder engagement
 

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Herspiegel is a leading professional services firm helping biotech start-ups and the world’s largest pharmaceutical companies navigate the path from science to brand performance and change patients’ lives. We are committed to using strategic insights from medical to commercial to market access to solve critical problems.