Identifying Risks and Optimizing Customer Engagement
Introduction
Our client was working under an expedited three-month timeline to launch a product in the gastrointestinal (GI) space. Although the organization had significant launch experience, this disease state was new to the organization, and there was minimal overlap with their existing portfolio.
The Challenge
With limited familiarity in the GI space and an accelerated timeline, the client faced uncertainty regarding potential risks in their launch strategy. They engaged Herspiegel to leverage our launch expertise to simulate a launch, aiming to identify high-risk areas and develop effective mitigation plans to ensure the success of the upcoming product launch.
Our Solution
- Reviewed process flows and launch tactics to assess current state and provide risk assessment.
- Conducted immersion interviews with functional leaders to identify key responsibilities, high-friction areas, and update process flows.
- Preparatory workshop and post-workshop survey were used to finalize processes across all functions and prioritize identified risks.
- Developed case-specific launch scenarios and stakeholder variations to test risks and stakeholder personas.
- Held an on-site Mock Launch workshop where the client role-played stakeholders, followed by lessons learned and action planning.
- Delivered a final launch readiness report for future planning.
Value Delivered
- Strengthened launch strategy and enhanced cross-functional communication.
- Increased confidence in risk mitigation and readiness for a successful launch.
