Rare Disease Product Launch: Parameters for Success (VIDEO)
This excerpt from our Pharmaceutical Executive presentation discusses key factors for success in rare disease markets, focusing on a patient-centered approach through the five P’s: People, Product, Payers, Promotion, and Placement.
It emphasizes the importance of interdependent teams understanding stakeholder motivations, crucial for communicating therapy value, including clinical and emotive benefits. Early payer engagement helps ensure treatment accessibility and affordability. Promotion strategies should map the patient journey to educate HCPs for timely diagnoses, while effective placement ensures therapies reach patients and address their unique challenges.
Watch the full Pharmaceutical Executive presentation:
Other Rare Disease Resources:
Rare Disease Product Launch Best Practices – Budget-Timing (VIDEO)
The video outlines best planning, timing, and budgeting practices in rare disease product launches and features insights from medical, marketing, and market access experts.
Identify Rare Disease Product Launch Archetypes
Learn how to identify your rare disease product launch archetype to optimize your launch planning.
