Strengthening launch through long-term patient collaboration
Introduction
Our client, a mid-size pharmaceutical company, was two years from launching their second therapy and sought to deepen patient and advocacy engagement. Their goal was to ensure authentic insights informed strategy and execution across commercial, educational, and support initiatives leading up to launch.
The Challenge
To prepare for a patient-centered launch, the client needed to engage trusted advocacy voices, understand key challenges in the treatment landscape, and embed these insights across internal functions. The challenge was building a sustainable structure for consistent and meaningful collaboration over time.
Our Solution
We organized a national patient advocacy roadshow with over 40 patient and advocacy leaders to identify key needs, align on shared priorities, and highlight emerging voices in the community.
From this effort, we helped establish a standing advisory council of 30 patient advocates whose input would help shape cross-functional strategies.
Over the following two years, these advocates participated in 14 strategic engagements—ranging from advisory boards to working sessions—focused on patient support, communications, and education.
Key initiatives included developing a patient-friendly scientific narrative, a patient-friendly digital app to accompany treatment administration, a consumer marketing campaign with a patient perspective, patient-friendly education and communication about therapy pricing, and valuable patient support program initiatives.
Value Delivered
Infused patient centricity across multiple pharmaceutical company functions and initiatives.
Ensured patient advocacy leaders felt consistently informed and engaged throughout the commercialization process.
Established a scalable model for long-term, trust-based collaboration with patient stakeholders.