Meet the Authors

Brian Williams

Senior Vice President, Commercialization

Chris Zealey

Principal, Science and Strategy

Part 4: Navigating success during a rare disease product launch

Rare Disease Launch: Best Practices - Planning, Budget & Timing (VIDEO)

This excerpt from our Pharmaceutical Executive video outlines best practices for launch planning. It shares lessons learned about budgeting, resource allocation, and timelines for a successful launch. It highlights the timing for stakeholder engagement and investment in patient advocacy and education.

Watch the full Pharmaceutical Executive presentation:

Navigating Success During A Rare Disease Product Launch

Other Rare Disease Resources:

Rare Disease Landscape: Why You Need a Different Launch Playbook (VIDEO)

In this video, we explore the evolving landscape of rare diseases, highlighting patients’ diagnostic and treatment challenges, as well as competitive dynamics and tailored launch strategies.

Identify Rare Disease Product Launch Archetypes

Learn how to identify your rare disease product launch archetype to optimize your launch planning.

Meet the Authors

Brian Williams

Senior Vice President, Commercialization

Chris Zealey

Principal, Science and Strategy

Let's Talk

Herspiegel is a leading professional services firm helping biotech start-ups and the world’s largest pharmaceutical companies navigate the path from science to brand performance and change patients’ lives. We are committed to using strategic insights from medical to commercial to market access to solve critical problems.