Launch Preparation

As the landscape for launching a new pharmaceutical or biotech product evolves, it is vital for companies to adapt to meet the increasing demands of new market trends.

With experience in more than 70 pharmaceutical product launches, Herspiegel seamlessly integrates commercial strategy with process expertise. We have an impeccable record of launching multiple products successfully across different therapeutic areas, for clients both local and global. From identifying issues and opportunities that impact pharmaceutical product launch strategy to aligning communications between cross-functional teams, we are experts in maximizing clients’ product launch success.

Starting from a strawman plan informed by launches across oncology, rare disease, and primary care, we partner with client teams to build extremely detailed, cross-functional plans appropriate to the molecule, market, and company. Our ongoing launch management ensures timely execution, risk reduction, and strategic thinking. From project management to execution support, Herspiegel is a flexible partner for success at all critical points in the pharmaceutical product launch process.

Herspiegel’s Recent Pharmaceutical Product Launch Project Examples

Product Launch Plans

Developed a comprehensive launch plan, including deliverables, timelines, and project interdependencies between functional areas.

Risk Mitigation Workshops

Created and facilitated workshops to identify pharmaceutical product launch risks and develop mitigation strategies.

Pharmaceutical Product Launch Readiness Assessments

Performed a comprehensive review to ensure cross-functional alignment, pressure test the launch plan, and identify major risk factors.

Product Launch Forecast

We de-risk forecasting by developing case scenarios to understand key drivers and influencing factors.


Cross-Functional Plan Development

Increase transparency, reduce timeline slippage, manage interdependencies and adherence to strategy.

Staff Augmentation

Acted as launch management staff at every level of the organization when internal headcount was not available.

Commercial Launch Readiness for Start-ups White Paper

Pharmaceutical and biotechnology start-ups are uniquely challenged when launching a new product. They need to navigate a rapidly evolving regulatory and competitive landscape, while building their internal organization and capabilities. Read our white paper to learn the four critical success factors that are crucial to achieving a successful product launch for start-ups.