Commercial and Marketing Excellence

As the healthcare landscape evolves, marketers need to be agile and adapt their strategies and tactics to remain competitive.

At Herspiegel, we help our pharmaceutical marketing clients develop their commercial strategy to navigate and respond effectively to market changes while building brand success. We know that great pharmaceutical marketing uncovers key insights and strategies of where to play—and how to win—while ensuring positive customer experiences and building on the unique nature of a brand. Herspiegel helps local and global pharmaceutical marketing teams define and optimize these frameworks and tools to deliver consistent, efficient, and measurable results. We provide practical solutions that leverage pharmaceutical marketing best practices and analytics to drive aggressive and profitable business growth through a winning commercial strategy.

Herspiegel applies deep market insights to solve the challenges that determine the success of our client’s brand, portfolio, technology, and business. We deliver innovative and durable solutions for long-term success. Our customer-centric approach ensures impactful commercial strategies. As a trusted pharmaceutical marketing adviser and partner, we provide support from concept ideation to performance tracking, and all stages in between.

Herspiegel’s Recent Pharmaceutical Marketing and Commercial Strategy Project Examples

Brand Strategic Planning

Provided strategic insights, recommendations, and plans to support brand goals that connect directly to consumer needs and market dynamics.

Positioning and War-Gaming Workshops

Developed and facilitated workshops to assess competitive scenarios and threats. Created actionable pharmaceutical marketing and commercial strategy plans against discovered threats.

Brand Management Staff Augmentation

Acted as brand management staff at every level of the organization when internal headcount was not available.

LCM Strategy

Developed strategies that encompass product SWOT analysis, integrated product roadmap, and aligned cross-functional teams.

Death by a Thousand Tactics
Building a linear and cohesive brand plan

Teams often overcomplicate marketing plans and focus on breadth of individual tactics over depth of insight. Often it would be best to narrow the focus, based on a richer understanding of what’s most valuable to customers, in order to execute fewer, but more differentiating and impactful tactics that drive the desired customer behavior and brand perceptions.

Download the whitepaper to learn how to align strategic initiatives with critical success factors for a successful brand plan.